Website
Swatch Group
Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.
CLIENT
Swatch Group
CATEGORY
Product Design
ROLE
Front-end Developer
Product Designer
The Challenge
The challenge is help navigate new user from the Swatch Group supplier company website and guide them to their top brand watch product pages like Tissot, Swatch, and OMEGA. Each brand product page will have description of some of their top watches as well as listing some of their key features.
The Approach
My approach was to figure out how the user flow from the main Swatch Group page to the branded product pages. Use existing marketing material to provide vivid displays of each brand watch. Key features will use icons and when user hovers over each icon; it will reveal a description of the feature.
