The World Famous Dale Carnegie Course, Leadership Training for Managers, Team building, Management training, and Presentation Skills.
CLIENT
Dale Carnegie Training
CATEGORY
Website Redesign
ROLE
UX/UI
The Challenge
The challenge is creating a high converting information site targeted at CEO’s, HR Managers and individuals who wanted to take a Dale Carnegie course. Improve the original site with easier navigation while providing the right tools easily and it must appeal to multiple target audience. The brand needed to be modern and moved away from a flash site.
The Approach
My approach was improving the user flow of the menu architecture. Revise the brand so it appeals to different age groups. Move the current site which is flash to wordpress. It needs to have CMS with integrated salesforce, blog capabilities, and events calendar for course training. Re-design the website to be fully responsive based on the best usability practices.
Homepage and Navigation
On the homepage, the Information Architecture, and simple Navigation were major importance to the stakeholders.
Designing a simple menu structure which is accessible from desktop or mobile were important. The brand needed to be modern and vibrant to appeal to the younger generation. Logo was re-design with a modern feel as giving each section it’s own color to differentiate which section you were in. Compare to the original site which was only green tone.
Blog Feed and News
The blog and news sections were important to the key stakeholders since it show their credibilty. The original CMS was complicated, restrictive and there was no integration with sales force, blog or an events calendar.
By moving the business and website to WordPress CMS, it made it easier to customize and integrate of 3rd party applications like event bright and sales force which the company relied on to keep track.
Course Calendar
The Course Calendar is a section needed to be simple but the same architecture as the original. The main priority was enabling the course calendar to be responsive, so it can be viewed on the go.
User Flow + Wireframes
The main point of the flow is to ensure that the functionality is always visible to the user. So I decided to design a mega menu since there were so many offerings and pages. Colors and iconography assisted with the user flow to identify what section you were in. The wireframes were then build to figure the architecture of the information and the user’s path decision.
Reception
After the launch, the website interaction increased. The blog feed had more impressions compared to the original site which was in flash. The SEO strategy worked since the website needed individual landing pages that PPC could drive too but also the consumers who are already on the site. It built a gatewat strategy for the main products through a slideshow that would drive to a PPC page onto registration contained within the site. Overall, this re-design strategy led to another re-branding and marketing strategy which is currently used on their .com site. The use of colors, iconography, and strong imagery.