Dr. Presniak is a Clinical Psychologist, Neurofeedback Expert, and a Child, Adolescent and Adult specialist.
CLIENT
Dr. Michelle Presniak
CATEGORY
Website Redesign
ROLE
Web Designer
Art Direction
The Challenge
The challenge is designing a website that is soft and powerful. Warm, yet strong and simple. It cannot be intimidating but should have a balance of warmth and softness. Customers should feel confident while selecting and completing their training on the site.
The Approach
My approach is using high quality images to display Dr. Presniak personality of strong, warmth, and powerful. Design a website which is simple yet elegant for users to read the website and believe that by the end of the training they will have knowledge, business sense, and be a successful in their profession.
Logo Treatment
Based on feed back, logo should be simple but not busy with multiple of different colours. It should have a metallic feel using the initials of her name. A script font if preferred.
Brand Style Guide
4 basic colours were used to represent warmth, professionalism, and sophistication. IvyMode font type from the Adobe font kit was used for her name in the logo.
